Turn clinicians into daily visitors with a fun nurse-flavored word game.
Seed-stage health-tech startup
A daily, nurse-flavored word game built as an acquisition hook, a light, sticky reason for clinicians to come back to the site every single day.
It shipped to production, became a genuine daily habit.
Results
- Shipped to production and became a daily habit
- A new nurse wrote in, unprompted, that it was “super fun”
My Role
- Social Media Director / Product Manager
Screens
