Andrew Craig
Andrew Craig,RN
I’m at my best when there isn’t a clear answer. I love the problem nobody has cracked yet.”

I’ve spent most of my life in the Midwest and now live in a small farming town in Iowa with my family.

Many moons ago, in 2012, I was first licensed as a registered nurse. Early in my career, my wife and I decided to become travel nurses together. We worked in many places big and small, but eventually settled in Wisconsin where I became a nursing supervisor.

After the pandemic, I was looking for a change and decided to become an agency recruiter. For the first time, this is where I really got to flex my sales and marketing skills. Little did I know I would end up being a top producer at two separate agencies.

I wanted to do more and eventually summoned the courage to start a business. I packaged my social media strategies into a system and sold that to recruiters. Unfortunately, I was diagnosed with thyroid cancer only a few weeks after I launched and had to close down.

After the dust settled and my health returned to normal, a unique opportunity fell in my lap. I was approached to be the social media director at a VC-backed, seed-stage startup launching a healthcare hiring marketplace.

As time progressed, I found myself contributing to the product’s development as much as the marketing side. That’s when I realized the intersection of product and marketing is somewhere I really enjoy being.

My career has been full of adventures. I’m a passionate guy who loves working hard and being creative. I’m always happiest building things that improve the lives of others.

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Career highlights
Marketing
3,000,000+
Organic views on the AI-driven video content I produced on Instagram.
Marketing
1,000,000+
Impressions leading content strategy for healthcare executives.
Partnerships
200,000+
Members reached through partnerships with major nursing communities.
Product launch
2,000+ signups
Plus 250+ downloads and 500K impressions through partnerships at app launch.
Recruiting
100+ placed
Top producer across two staffing agencies, placing 100+ clinicians in three years.
Venture
$14K in 2 months
Bootstrapped revenue founding a training program for healthcare recruiters.
Product
The core marketplace
Prototyped the two-sided hiring marketplace that became the platform’s core product.
Product
AI matching
Clinical subject-matter expert calibrating the AI that matches clinicians to roles.
Product
Internal funnel tool
Built the CRM prototype that became the team’s internal tool for monitoring the signup funnel.
Engagement
Take Your Meds
Created a daily word game that drives clinician engagement and app acquisition.
Brand
Zero to 1,000+
Grew social from zero to over 1,000 subscribers in under a year, guiding a full rebrand.
Operations
100+ clinical staff
Supervised a float pool with 30 direct reports, across 40 to 75 clinics.
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