Earn clinician trust and drive downloads with an edgy little game.

Seed-stage health-tech startup

A small, edgy game built for brand recognition and trust with clinicians while nudging app downloads. It leans into a frustration every nurse knows and turns it into something they actually want to play and pass around.

The tone does the heavy lifting: it signals the brand gets the day-to-day reality of the job, which is what earns a clinician’s trust in the first place.

My Role
  • Social Media Director / Product Manager
The game
Dodge Bullshit Rates game

Let’s make something great together.

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