Leverage nursing creators into a candidate-acquisition and paid-distribution channel for GTM
Seed-stage health-tech startup
I built the creator and influencer program from the ground up, sourcing partners including a nursing community of more than 150,000, running outreach, negotiating who owns the content, acquiring assets, and activating campaigns.
Results
- Signed creators and reached clinician audiences of 150,000+
- Surfaced a demo blocker that reshaped product priorities
My Role
- Social Media Director
The creators